waypoint software
Product research · B2B
Kano Surveys
Make the Kano model easy. Prioritise what truly matters. Quickly create Kano surveys, collect feedback, and get automatic analysis that tells you exactly which features to build — and in what order.
Visit kanosurveys.com →what it does
The Kano model is a proven user research technique developed by Professor Noriaki Kano that categorises product features into five types: must-haves, performance features, delighters, reverse features, and indifferent features. Understanding which category each of your features falls into helps product teams make smarter, more confident prioritisation decisions.
The problem: running Kano surveys has traditionally required spreadsheets, complex formulas, and significant manual effort. Kano Surveys eliminates all of that. Describe your features, share a link with your audience, and get instant, statistically significant analysis as responses arrive — no exporting, no processing, no fuss.
Survey builder
An intuitive interface for quickly creating Kano surveys. Add the features you want to test, customise your questions, and publish in minutes.
Instant automatic analysis
No spreadsheets, no manual processing. Category breakdowns and prioritisation rankings update in real time as responses come in.
Custom segmentation
Slice your results by different respondent segments to uncover how different user groups value — or don't value — the same features.
Deep-dive analysis
Advanced Kano analysis, exportable results, and detailed breakdowns give teams the evidence needed for confident, data-driven product decisions.
who it's for
Kano Surveys is used by product managers, UX researchers, and customer experience professionals at companies ranging from startups to large enterprises. If you're prioritising a product roadmap and want to make decisions based on what customers actually value — rather than the loudest voice in the room — Kano Surveys gives you the evidence to do it right.